Welcome to Carla Muret’s world…Founder of Dolla Paris, a resort wear label based in Paris known for its interchangeable straps, Carla is an observer of details. Dolla is inspired by her grandmother and Mediterranean heritage, a love letter to women of the past and present.
My name is Carla Muret, I am the founder of Dolla, a resort wear brand founded in Paris. Paris is my hometown, and apart from a year in New York it’s where I have always been based. I am of Mediterranean heritage and I think this is why I’ve always been attracted to the beach so it never felt like much of a surprise to anyone that I ended up founding Dolla.
We all have a different journey but I can say I feel very lucky to be a woman. I love our faculty to have superhuman strength when life isn’t easy.
I grew up sketching out brands, and coming up with little ideas, imagining designs etc. When I was living in New York, my mum back in Paris was going through family photos and she sent one of my grandmother (and Dolla’s namesake), wearing a black Gucci bikini with gold chain straps. The picture epitomised her, the elegance, confidence, sensuality. The idea for Dolla was born from here, and the desire to be able to offer a keepsake of holiday memories.
Without a doubt, it has got be leopard print. As a child of the 90s, leopard was everywhere and seeing my mother and grandmother leaving the house draped in it meant it became the ultimate symbol of sensuality and sophistication. I also, through having my own brand, know how difficult it is to make a beautiful leopard print, find the right version, placing it on the garment, there is a lot of technical skill that goes into getting leopard just right.
Whenever I am interviewed it feels like I don’t stop talking about my mother and grandma but it’s the truth and they are my ultimate sources of inspiration. They nailed it in my eyes, the way they talk, behave, think, question, dress; I was lucky to grow up with my icons at home. Now as years have gone by I have added my own touches because they also taught me the power of being the original version of yourself.
You’ve found yourself a feather fan in me so you can never go wrong when they are involved. The Aubrey holds another-era-chicness that is reminiscent of the 50s; sleek and subtle. The Borgo pieces are statement prints that you want to keep in your wardrobe forever, seeing how they change the way you feel with age.
Music has always been a huge source of inspiration so we release curated playlists regularly at Dolla, give them a listen if you are on Spotify. Also, to add to the mix, I am reading ’The Seven Husbands of Evelyn Hugo’, I couldn’t seem to escape the buzz about it online so decided to give it a go for myself.
We’re developing Ready to Wear at Dolla for next season, it will be really interesting to see how our pieces play out, not just at the beach…
Try, we only get to try life once.
You are never disappointed with Ibiza; the north side and off season.
Interview by: Isabella Rapp
Photographed by: Raquel Franco